RONism #2 - I feel like Lucy and Ethel….

RONism # 2.
”I feel like Lucy from the episode where she and Ethel are eating chocolates as they come out of the conveyor belt, can't keep up.”

In a classic I Love Lucy episode, Lucy and Ethel take a job at a chocolate factory. At first, the conveyor belt moves slowly—chocolates come down one by one, and they’re wrapping them with ease.

But then it speeds up.

And keeps speeding up.

Soon, the chocolates are flying, and they’re shoving them into their mouths, pockets—even down their shirts—just to keep up.

It’s one of the funniest performances of physical comedy ever. You should check it out. It’s also incredibly real.

Creative work can feel the same. At first, everything’s manageable. But then the projects pile up, timelines shrink, and expectations swell.

The conveyor belt speeds up, and suddenly you’re scrambling—no matter how talented or committed your team is. Progress feels messy. The joy starts slipping. You’re not broken—you’re just outpaced.

This is what happens when opportunity grows faster than capacity. It’s a good problem—but still a problem. Adding tools doesn’t help. Hiring takes too long.

What creative teams need in those moments isn’t more stuff—it’s the right kind of support: clarity, leadership, and momentum to keep moving forward without burning out.

That’s where Morby Create can help. We plug in fast, steady the chaos, and help your team think bigger and move smarter.

So the work stays great—and the team stays energized. Because creativity should feel exciting. Not like you’re drowning in chocolate.

Stay tuned next week for Episode #3 of RONisms.
Check your TV Guide for local listings.